When Google crawls your page, backlinks remain an important element for the Google bots to consider. If you're unsure about what high-quality backlinks are, why they are significant for search results, or how to curate positive backlinks and avoid negative ones, you've come to the right place. Buckle up.
You try to avoid the terrible emails you've seen of outreachers trying to play off being your friend that give you stuff you couldn't care less about. You then think to yourself, “How do I truly signal to my recipients that I am a real person with a real asset, but without spending 37 minutes on each email?”
This is where a trip into the headspace of your recipient can help illuminate what the big picture is.
Evergreen content is lasting content writing that remains true and relevant for decades to come. In a digital marketing world evolving so quickly, writing content that will provide real, tangible value to the generations of your children and grandchildren is a focal point of content marketing.
Producing ever-relevant, evergreen content is an end goal of content writing for good reason. But what are the means to achieving it?
According to a recent Gallup poll cited by the New York Times, “43 percent of employed Americans said they spent at least some time working remotely.” That, of course, does not mean that all people who do some remote work are working from home all the time. Or that remote work is even the right choice for all people or for all industries.