The digital world is forever in flux mode, with the online landscape evolving rapidly on a near-daily basis. This means marketing and traditional communication channels need to work closer than ever before - think of them as the online version of peanut butter and jelly. Read on for tips on prioritizing your PR strategy efforts in your SEO campaign to reap the full benefits of your investment.
As one of the most important ranking factors for Google, links are the key to getting traffic to your site. But trying to secure valuable links from top-notch sites is not an easy task. Especially if you don’t have much in the way of technical expertise. Read on for link building decisions you need to make in order to successfully harness link building traffic and revenue.
A title tag is the HTML element that determines what the title of your webpage is. It’s main aim is to let visitors know what they’ll get if they click through to your page and notify search engines what the topic is. But title tags aren’t just about the searcher, they also help Google determine what your page is about and whether it’s relevant to what’s being searched for. Read on to learn more!
The more quality backlinks you have from relevant, well-trusted sites, the more clout Google (and other search engines) will give you. But, while backlinks are great for helping you claw your way up to that much-coveted first spot on the results page, they also bring other benefits too - like generating more traffic.
Backlinks from websites with a higher authority to the website being linked to transfer more link juice which, in the long run, helps the receiving page rank higher in search engines. There are a number of important factors that help calculate how much link juice is transferred from one page to another. Read on to find out what these are!