How Important is Site Relevance When Building Backlinks?

When building authority links, you should be more concerned with building your overall site authority. If your site has only a few low-quality or spammy backlinks, you should be more concerned with building your overall site authority and going for links with the highest authority possible. Think of this like building a good foundation; without a good structure in place, you won’t be able to build up your search presence at all. 

Tactical Link Building vs Authority Link Building: Why You Need Both

When it comes to building links for your website, there are two different types of campaigns you can embark on. The first is a tactical link building campaign, which encompasses links placed on highly relevant websites in a way that helps you rank for specific keywords. The other type of link building you should be engaging in is an authority link building campaign. Read on to learn more about both!