It’s no secret that Google determines a site’s worth by how many quality links are pointing at it, which is why it’s important for businesses to get it right – it could mean the difference between ranking on page five and getting zero eyeballs on-site or ranking on the first page of search engines.
When building authority links, you should be more concerned with building your overall site authority. If your site has only a few low-quality or spammy backlinks, you should be more concerned with building your overall site authority and going for links with the highest authority possible. Think of this like building a good foundation; without a good structure in place, you won’t be able to build up your search presence at all.
There is a fundamental difference between blog post headlines and social media headlines, they are subtle but they can influence how your post performs greatly. Here is how.
If you’ve ever Googled what SEO services you need to be integrating into your strategy, you’ll have been bombarded with millions of results like a cold, hard slap in the face. To cut through the noise, we’ve put together a simple list of the SEO services you do need to get your rankings in a more respectable range and the services that you can forget about.
When it comes to building links for your website, there are two different types of campaigns you can embark on. The first is a tactical link building campaign, which encompasses links placed on highly relevant websites in a way that helps you rank for specific keywords. The other type of link building you should be engaging in is an authority link building campaign. Read on to learn more about both!