Since 2014, Google has had a strong handle on reining in the effects of negative SEO resulting from offsite link building. With that in mind, here are four commonly held myths about negative SEO as a result of link building, as well as one way you can legitimately hurt your rankings through a link building campaign.
Do you ever wonder if there’s a trade secret for influence?
What makes people like Gary Vaynerchuk, Rand Fishkin, and Neil Patel skyrocket into stardom?
Surely, at the end of the day, their value comes from the stellar products and services they’ve pioneered – making a trustworthy name for themselves in their industries.
But what if there are commonalities in the execution of their ideas that make them as successful as they are?
Taking the opportunity to promote your tech services on a large publication will bring positive brand recognition, brand reinforcement in the minds of a high number of consumers, and exposure to a market that you might not have been able to reach otherwise.
The secret sauce to getting on a large publication? A mixture of republishing content and utilizing industry influencers. Let's dive in.
For those unfamiliar with the online shopping monster, Shopify is a website design platform, online store host, and e-commerce giant available for any business owner to use. While e-commerce sites differ from other websites, they hold one SEO truth in common: it's all about conversions.
Here are six rock-solid steps to take you from initial store set-up to post-purchase follow through in order to optimize your Shopify store for what matters most: conversions.
The ‘pair up’ link building strategy is a way to get the best value links to your product/service level pages in a way that draws attention to your brand as a source of information about what consumers want to read. You may not be trying to provide as much information as Wikipedia. But as Google works to serve its users with the best possible information on each search query, using the ‘pair up’ link building strategy is a guaranteed way to see consistent results for your product/service level pages.